SENIOR MARKETING MANAGER

Are you a creator, connector and facilitator of communities?

Could you be our new Senior Marketing Manager?

Firstly, you must love pubs! We’re looking for a senior marketing manager to bring a creative and innovative edge to our 55 unique concepts. No to concepts are the same covering late night venues, neighbourhood pubs, arcade bars, live music venues, rock bars and many many more!!

You will receive a competitive salary, as well as;

  • 50% discount in Laine pubs

  • 28 days annual leave

  • Monthly company socials

  • Beer discount at Laine webstore

  • Hybrid and flexible working

  • Company and personal bonus

  • Development and career progression opportunities

If you think a bit differently…read on! In this role its about delivering interesting and innovative ways to keep our current customers entertained and but also helping new customers to hear about our venues.

  • Working closely with the Managing Director, Head of Operations and Head of Brand, you’ll be responsible for managing our over-arching marketing plan.

  • You’ll create exciting campaigns, finding unique ways to communicate the interesting, immersive, interactive experiences that happens across our business.

  • You’ll be out in the business working with pub management teams to support the development of each pubs unique retail offer. No two pubs are the same and we pride ourselves on creating inspiring spaces for customers to visit.

  • Driving the adoption of our new loyalty platform, Pubbl. This is a pivotal part of the role and will shape the future of our business, you’ll be leading the strategy and brand development of our revolutionary consumer-facing app. Collaborating with senior stakeholders and partnering with suppliers to deliver hyper-personalised customer experiences and lots of free pints.

  • The person in this role will find new ways to create relationships with local influencers, businesses, and organizations to enhance brand visibility and generate genuine collaborative opportunities.

  • This isn’t a 9-5 office job, but you will need to be detail driven, analytical and have excellent time management skills.

  • You’ll have a strong understanding of digital marketing and feel confident in teaching and supporting the pub teams about the digital customer journey through web, social and digital content.

  • Line management of a marketing exec, your team will create engaging and relevant content tailored to each location's unique community, including pub POS, external signage, social media and CRM communication. Experience of running ad campaigns across all channels and in briefing and managing agencies for specific campaigns (such as new venue launches) would also be beneficial. 

  • Our business is aiming to grow in 2024, and this is a great role for someone looking to grow with it. We want someone with a relentless passion for creating great pubs experiences and igniting that moment for our customers.

Personal Skills

  • Ambition - you want to make waves in the world, and see Laine as the perfect brand and role that can enable you to achieve that.

  • Commercially Aware – you understand the role that customer engagement, activation and distribution fulfils in achieving the brands ambition 

  • Strategic, but with creative flair - you see the bigger picture but also recognise the value of and enjoy originating good, on-brand ideas.

  • Self-starter and able to work autonomously - as a team we can often be flat out or not always together, so you’ll often be pushing ahead with work and able to keep yourself accountable.

  • Communication - the Laine team work remotely across Brighton, London and beyond, good communication is key to keep the right people updated and in the loop with plans and progress.

  • Attention to detail - we want to be the best at what we do, so prefer not to compromise or make- do. As the guardian of the digital comms, attention to detail will be key, to maintain our pub brands integrity.

  • Fun & sociable - Being able to make others feel welcome and being willing to integrate with the rest of the team is preferred!

About Laine Pub and Beer Company

Laine has some of the most admired, experiential and customer pleasing pubs across the UK, with 55 sites across Brighton, London and Birmingham and a growing interest across the rest of the UK. Laine has grown to become one of the most innovative pub companies in the UK, including some of the most creative experiential offerings in the industry; ranging from retro gaming to escape rooms, virtual reality, circus acts and immersive theatre. Laine have also been running the Spiegeltent in Brighton with their event partners since 2013.

Laine is at the forefront of the UK’s leisure sector. Marrying a good time with great drinks has been at our core since we founded in 1996, which is what has driven our passion in ensuring our drinks partnerships remain progressive and based on ever changing customer tastes, In 2014, it is also why we made the decision to found our own brewery, Laine Brew Co, to brew the beers to best serve the spirit of our pubs and their loyal customers.

Our dedication to beer across our pubs is why we have a fantastic mix of modern favourites and customer pleasing craft. With over 300 keg lines pouring Craft Beer at any one time.

 If you are interested in this role email gordon@